Hubei's tea export volume ranks fifth in the country
- Published on 123 Tea Network
Tea, together with cocoa and coffee, is called the three major beverages in the world today. In the history of tea and tea growing, China has formed its own tea culture. On December 6, the International Chu Tea Development Forum was held in Han, where a tea ceremony dialogue across China and abroad began.
Hubei tea exports to 45 countries and regions
Yu Lu, Vice Chairman of the China International Tea Committee, introduced that from January to October 2019, Chinese tea was exported to 122 countries and regions, of which Hubei tea was exported to 45 countries and regions, with an export volume of 14,000 tons, a year-on-year increase of 45.1%. The export volume Ranked fifth in the country.
Where are Hubei tea exports mainly? The top five are Hong Kong, China, Vietnam, Morocco, Malaysia, and Germany, with 2478 tons, 2087 tons, 1531 tons, 1290 tons, and 1054 tons respectively. Hubei exports mainly green tea, accounting for 89% of Hubei's total exports.
According to Zong Qingbo, President of the Tea Society of Hubei Province, after rapid development in recent years, Hubei has initially formed the Dabie Mountain in the east of Hubei, the Wuling Mountain in the west of Hubei and the Three Gorges in the Yichang, Qinba Mountain in the northwest of Hubei, Mufu Mountain in the south of Hubei, and Hubei The five major tea producing areas, mainly Dahong Mountain. The ecological environment of the five major tea producing areas is unique, and the climate, soil, and rainfall are suitable for tea cultivation. Hubei has six green teas, including green, red, black, white, yellow, and green. The advantages of green tea, black tea, and black tea are very obvious.
In 2019, the total area of Hubei tea gardens has reached 4.82 million mu, the total output of tea was 330,000 tons, the agricultural output value of tea reached 16.8 billion yuan, and the value of tea exports reached 150 million US dollars. Among the more than 20 tea-producing provinces across the country, the above indicators are ranked fourth, fourth, fifth, and fourth, respectively, further consolidating the status of Hubei's largest tea-producing province.
New opportunities for Chu tea development
The development prospects of Chu tea are considerable, but there is still a gap compared with tea-producing regions where tea industries such as Zhejiang, Fujian, and Yunnan have developed earlier and the markets are more mature.
Guo Jie, Executive Chairman of the Wanli Tea Ceremony Collaboration, believes that Chu Tea lacks mature public brands represented by teas such as West Lake Longjing, Tieguanyin, and Dahongpao. Although Enshi Yulu, Yihong, Yingshan Red and many other rising stars are represented, But brand promotion is not enough, and there is still a long way to go in the future.
For the future of Chu tea development, Guo Jie believes that Hubei, as the starting point of the Wanli Tea Ceremony, should actively build the Chu tea public brand, highlight the characteristics of the Jingchu culture, and use the heritage to drive the development of Chu tea; Stimulate the vitality of Chu Tea; finally, get rid of the fixed impression of being too circled and urbanized, speed up the pace of innovation, and let Chu Tea keep up with this era.
"Overseas, a popular boutique tea shop is emerging and becoming more and more popular. Many consumers enjoy the tea making process, which also provides an opportunity for the development of Chu tea." International Tea Committee Chairman Ian Ji Booth suggested that Chu Tea should meet consumers' experience-based needs as much as possible, and provide consumers with experience options such as tea art activities, tea take-out, and tea travel integration.
In the face of changing time and space and changing times, Chu Tea still needs to use the power of science and technology to continue to move forward in the wave of industrial transformation and upgrading.
In April 2019, an expert group from the Tea Development Research Institute of Zhejiang University came to Yichang Wufeng Tujia Autonomous County to help the tea industry transform and upgrade. Wang Yuefei, director of the Tea Research Institute of Zhejiang University, introduced that by studying the hierarchical clustering heat map of 17 biochemical spectra of Wufeng tea samples, further analysis of the chemical composition and characteristic effects of tea can also be targeted in the promotion.
Liu Dongbing, chairman of Jiangsu Xiuyuanguo Technology Co., Ltd. believes that technology can be applied to Chu tea. For example, Pu'er tea has chips installed on the packaging. Customers only need to swipe, and all kinds of tea information will be animated and presented to customers. In the eyes, Chu tea can also use this form to create outer packaging.
湖北日报 左晨程英吉 Source: Hubei Daily Zuo Chengcheng Yingji